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In today’s data-rich organizations, intellectual capital is more than just an asset — it is a strategic advantage. Safeguarding that intelligence requires more than technology or policy. It demands dedicated professionals who can ensure the quality, accessibility and ethical use of organizational knowledge.

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Knowledge stewards play this essential role. These individuals act as custodians of institutional memory, facilitating the flow of accurate, secure and usable information across departments, systems and teams.

Defining the Knowledge Steward Role

Knowledge stewards are responsible for overseeing the life cycle and governance of an organization’s intellectual assets. They craft and enforce policies that guide how information is created, stored, classified, accessed and shared. This includes developing data governance frameworks that standardize terminology, taxonomies, access protocols and metadata usage.

These stewards also play a hands-on role in curating knowledge repositories, ensuring content is up to date, well-organized and easily searchable. In environments where knowledge is the backbone of decision-making, these professionals become the link between data governance and day-to-day operations.

Promoting knowledge sharing is another core component of the knowledge steward’s role. Through communities of practice, internal forums, mentoring networks and storytelling initiatives, stewards help institutionalize knowledge in ways that outlive individual roles or team configurations.

Core Responsibilities in Practice

While the role of a knowledge steward may vary by industry or organizational size, their responsibilities typically fall into these key areas that support the integrity, accessibility and security of organizational knowledge.

Data Governance and Quality Control

Knowledge stewards lead efforts to standardize and manage data quality across the organization. They define protocols for data accuracy, completeness and consistency while maintaining metadata schemas.Through version control and routine audits, they ensure knowledge assets remain current, reliable and aligned with enterprise goals.

Repository Curation and Content Structuring

Knowledge stewards manage the organization’s knowledge repositories by organizing, tagging and categorizing content using consistent taxonomies and metadata models. In addition to maintaining digital libraries, stewards help capture tacit knowledge — such as insights from interviews or internal processes — and convert it into structured, reusable formats.

Policy Development and Compliance Enforcement

Knowledge stewards develop, implement and enforce policies governing how information is created, accessed, shared, retained and retired. These policies ensure compliance with legal and internal standards. Stewards also train employees and drive adoption across departments to embed knowledge stewardship practices into daily operations.

Stakeholder Engagement and Knowledge Sharing

Stewards coordinate with team leads, subject matter experts and cross-functional teams to foster collaboration and breakdown silos. Since knowledge management teams are often small, organizations rely on knowledge champions within departments to spread best practices.Knowledge stewards support them with clear guidelines, tools and governance frameworks that make knowledge-sharing part of everyday work.

Information Security and Risk Mitigation

Knowledge stewards play a key role in protecting sensitive organizational knowledge by working with cybersecurity teams to develop policies that reduce data exposure. While cyber liability insurance can cover losses after a breach, stewards focus on prevention — building governance structures that limit risks before they escalate. With smart contract flaws behind four of the top seven cyberattacks in early 2024, their role in securing complex systems through clear documentation, visibility and accountability is more critical than ever.

Governance Frameworks and Life Cycle Oversight

Finally, knowledge stewards build and uphold governance frameworks that define roles, responsibilities and processes related to knowledge flow. They resolve content ownership conflicts and establish guidelines supporting the long-term sustainability of knowledge systems.

Skills and Competencies for Effective Knowledge Stewardship

Robust knowledge management requires a core team skilled in business processes, technology and content curation. Within this team, knowledge stewards play abridging role, combining technical, analytical and interpersonal skills to connect strategy with execution.

Their expertise in information management allows them to design, manage and optimize content structures such as metadata models. Familiarity with knowledge management platforms — such as SharePoint, Confluence or enterprise data catalogs — enables them to support both the front-end user experience and the back-end infrastructure.

They must also be proficient in policy development and enforcement. This requires translating organizational strategy and compliance requirements into actionable standards and procedures. Strong communication and instructional skills are essential, as knowledge stewards often lead training sessions, write documentation and run awareness campaigns to promote policy adherence.

Collaboration is another key competency.Knowledge stewards frequently work across departments to align knowledge practices with organizational goals. Their ability to mediate between technical teams, leadership and frontline staff enables them to build consensus and drive adoption of knowledge initiatives.

Equally important is their understanding of security and privacy regulations. Knowledge stewards must know how to classify and protect sensitive content, ensuring alignment with frameworks such as theNational Institute of Standards and Technology (NIST) or the Federal Risk andAuthorization Management Program (FedRAMP), depending on the organization’s sector and obligations.

Building a Knowledge-Driven Culture

The presence of effective knowledge stewards helps establish and sustain a culture where knowledge is viewed as a shared resource rather than a departmental asset. They enable continuous learning by embedding knowledge exchange into the organization’s operations. By facilitating storytelling initiatives, peer mentoring and communities of practice, knowledge stewards support the transfer of both formal and experiential learning.

They also embed knowledge into daily workflows by organizing content in an intuitive, accessible way.
This integration reduces the time employees spend searching for information and increases the speed and accuracy of decision-making. Additionally, knowledge stewards build trust across teams, departments and leadership levels by fostering transparency in knowledge sharing and management.

Another critical contribution lies in strategic alignment. These stewards ensure knowledge practices are both operationally sound and aligned with long-term business objectives. This alignment helps drive innovation, improve customer service and support organizational agility.

Knowledge Stewards as Strategic Enablers

Knowledge stewards are more than information managers — they are strategic enablers who turn data into actionable insight. By curating content, enforcing governance and promoting secure knowledge sharing, they help protect and activate an organization’s collective intelligence.

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Organizations with globalized workforces use employer of record (EOR) models to streamline international hiring and manage compliance. While this method simplifies employment logistics, it also introduces challenges.

Creating effective communities of practice (CoPs) among EOR-employed specialists offers a sensible solution. By building structured networks, companies can maximize the potential of their global talent and stay competitive.

The Role of Knowledge Management in EOR Contexts

Knowledge management becomes more essential but complex as organizations scale across borders usingEOR services. With employees operating in multiple countries, maintaining consistent access to institutional knowledge and best practices can be more challenging.

CoPs can fill this gap by fostering organic knowledge exchange among EOR-employed specialists. Rather than enforcing expertise upon individual teams or regions, CoPs can generate new knowledge between interactions as teams learn more from each other.

The Benefits of CoPs for Global EOR-Employed Specialists

Expanding into new markets is imperative for many organizations. One report revealed that 97% of business executives believe establishing a market presence in various countries is essential for staying competitive. As businesses grow their global footprint using EOR models, keeping geographically dispersed teams aligned and engaged becomes increasingly crucial.

CoPs are a practical way to allow EOR-employed specialists to share knowledge, solve problems and stay connected. Key benefits include:

●      Enhanced knowledge sharing, which breaks down information silos by encouraging open exchange of expertise and best practices.

●      More innovation, which leverages diverse perspectives to ignite creative ideas and solutions.

●      Stronger engagement and retention, which builds a workforce where everyone feels like they belong, reducing turnover among remote and international employees.

●      Accelerated learning and development, which provides continuous skill development and peer-to-peer learning opportunities.

●      Improved organizational agility, which gives teams the tools to adapt quickly to changing markets, regulations and customer needs.

Key Strategies to Build and Sustain Effective CoPs

While there are many benefits of CoPs, knowledge management professionals should create a clear action plan to develop and maintain them. Organizations should adopt the following strategies.

1. Leverage Technology for Connection and Sharing

Technology is essential when members are spread across multiple countries and time zones. Choosing the right mix of digital tools enables seamless information exchange, connecting employees despite physical distance. These technologies may include collaborative platforms, project management software and communication channels.

2. Encourage Cross-Cultural Collaboration and Inclusion

CoPs thrive on the diversity of their members. With EOR-employed specialists spanning continents, industries and cultural backgrounds, organizations can gather different perspectives.

The best way to achieve this is to create an environment where everyone feels heard and respected. This includes promoting inclusive communication styles, offering cultural awareness training and creating space for differing viewpoints. Leaders should also be mindful of language barriers and regional norms and how they can impact participation. This awareness is key to ensuring equal opportunities for engagement.

3. Establish Clear Goals and Shared Purpose

A CoP without clear direction can quickly lose momentum in a global EOR environment. Since members constantly juggle varying priorities and time constraints, defining the community’s purpose from the outset helps align participants. It keeps discussions focused and ensures the CoP delivers tangible value.

4. Promote Active Participation and Knowledge Exchange

The success of CoPs lies in their members’ involvement. Consistent engagement is necessary because CoPs can risk becoming passive information repositories rather than spaces for learning.

Organizations should create opportunities for interaction. Virtual roundtables, discussion threads and knowledge-sharing sessions encourage participation. Recognizing and celebrating contributions can also motivate ongoing involvement.

5. Utilize Data and Feedback to Improve Continuously

Companies should continue to assess a CoP. Regular reviews will determine its effectiveness and areas for improvement. This strategy involves gathering feedback from members and asking for their thoughts through open discussions, surveys and quick check-ins. They can provide insights from their own experience.

In addition to qualitative feedback, tracking engagement metrics — such as participation rates and knowledge application outcomes — is essential. This data can gauge the community’s health and alignment with organizational goals.

Overcoming Common Challenges in Global CoPs

Building CoPs in a global EOR workforce can come with challenges. Below are some of the most common ones and ways to overcome them:

●      Data security: In 2023, 98% of reported security breaches were due to negligence and carelessness. Human error is more likely to happen among an expansive, global team, so regular training and clear online knowledge-sharing guidelines are critical to protect sensitive information.

●      Timezone differences: Rotate meeting times, leverage asynchronous collaboration tools, and provide recordings or recaps to ensure equal discussion access.

●      Language and cultural barriers: Foster inclusive communication using simple language and providing translation tools if needed. Additionally, cultural awareness training can help people tounderstand each other better.

●      Lack of engagement: Create interactive opportunities. Leadership should let participation occur naturally, but also set an example.

●      Difficulty sustaining long-term momentum: Regularly refresh topics and gather feedback to keep a CoP relevant and valuable over time.

Turning Global Expertise Into Collective Strength

Building CoPs is essential to effective knowledge exchange, inclusivity and continuous innovation. However, it takes several strategies to create a successful CoP where dispersed teams can easily interact and thrive. Implement these techniques thoughtfully and use continuous improvement to drive lasting business impact.

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Sometimes, we hear of a tragedy — a flight that didn’t reach its destination, a system that failed under pressure, a situation where lives were lost and questions remain. These moments stop us in our tracks.

And while our first response is always empathy, they also remind us — as professionals, and as Knowledge Managers — of something deeper:
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‍How crucial the right knowledge, at the right time, in the right hands, truly is.

Because knowledge, when managed well, isn’t just a reference point — it’s preparedness, it’s resilience, and at times, it can be the difference between safety and failure.

Centralized Knowledge Can Save Lives

In every crisis, there’s always that pivotal moment — when teams scramble to find answers, check processes, trace timelines. What makes the difference? Having a single source of truth that’s complete, current, and easy to find.

As KM professionals, this reminds us that scattered knowledge is as good as lost knowledge.If your teams can’t find what they need when it matters — whether it’s crisis SOPs, escalation paths, or past lessons — then your knowledge isn’t helping anyone.

Collaboration is the key
Whenever there’s an incident, we see specialists across domains come together — investigators, engineers, operations, responders. That kind of interdisciplinary collaboration doesn’t happen by accident. It happens when knowledge is designed to flow across functions.

KM is no longer about documenting what we know. It’s about connecting people to what matters, no matter where they sit in the organization.

Capture Before It’s Too Late

After any major event, the first step is reconstruction — what happened, who knew what, when? And the challenge is always the same: so much knowledge was never captured.

We wait for the “right time” to document learnings — but that moment often passes. As KM leaders, we need to create space and urgency for post-action reviews, story sharing, and knowledge harvesting — before insights fade.

Train Not Just to Comply — But to Learn

Simulations. Realistic scenarios. “What if” drills. These aren’t just for emergency response teams. They’re critical for any organization to build knowledge readiness.

A KM system doesn’t end with uploading documents. It must support people in absorbing, applying, and acting on knowledge. That’s how you make sure knowledge becomes action when the time comes.

KM Should be Stress-Tested

We often assume our systems will work when needed. But until they’re tested under pressure, we won’t really know.

Try running a “knowledge crisis simulation”: a key employee is unavailable, a system goes down, a critical file goes missing. Can your team still move forward? Can they find the knowledge they need?

No knowledge system can prevent every crisis. But a good one can help lessen the fallout, shorten the response time, and strengthen the recovery.

KM isn’t just about organizing content. It’s about creating a culture where knowledge is trusted, used, and shared — especially when it matters most.

Let’s build KM ecosystems that don’t just serve the business, but serve the people. That enable calm in chaos. That help us learn, recover, and prevent.

Because when things go wrong, it’s not only our tools that are tested — it’s the culture of learning we’ve built all along.

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Whenever we’re asked about the ROI of Knowledge Management, the usual responses quickly emerge — usage analytics from knowledge libraries, downloads, engagement on communities of practice, hours saved by reusing existing content, and the productivity boost from quicker access to information.

And yes, all of these are important. They’re tangible, they’re easy to track, and they speak in a language that leadership often wants to hear.

But here’s the truth we rarely talk about: some of KM’s biggest wins are the ones you can’t always measure on a dashboard.

Let’s talk about tacit knowledge — the deeply personal insights, contextual understanding, and project experiences that live in someone’s head. The kind of knowledge that disappears quietly when an employee exits, if we don’t make a conscious effort to capture it.

KM plays a powerful role here. Through knowledge harvesting, exit interviews, after-action reviews, and peer-sharing sessions, we’re able to preserve this goldmine of experience. This not only safeguards critical organizational memory but also dramatically shortens the onboarding curve for new team members. Instead of starting from scratch, they gain a fast-track view of what has worked (and what hasn’t), complete with best practices and real-world lessons learned from those who have been there and done it.

Then there’s another layer — the collaborative power of KM that rarely gets quantified but creates a massive impact. When KM teams foster communities of practice, build expert directories, or simply create spaces where people can ask questions and share ideas, something incredible happens: people connect. Silos start breaking down. A pre-sales lead in one region suddenly has access to a solution expert from another. A new joiner finds a mentor. A struggling team finds guidance. Conversations spark ideas, and ideas turn into innovation.

KM becomes more than just managing documents — it becomes about managing relationships, expertise, and trust across the organization.

So yes, keep showing those dashboards and metrics — they matter. But don’t forget to advocate for the value that can’t always be measured: the knowledge we save from being lost, the time we gift to others by preserving it, and the invisible threads of collaboration that KM quietly weaves every single day.

Because sometimes, the biggest impact we make is in the things that no one thought to measure — until they were gone like employees retired or moved out taking along their goldmine of knowledge and insights.

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What started out as a novel, exciting and largely good idea - connecting with people from your past - has turned sour, nasty and toxic. Social media promised to connect the world, but instead it has fractured our attention, polarised our politics, and weaponised our insecurities. From echo chambers that radicalise users to algorithms that exploit our psychological vulnerabilities, the platforms that were supposed to bring us together have often driven us apart. Yet the solution to these digital ailments may not be in abandoning technology, but rather in embracing its next evolution: artificial intelligence.

The Diagnosis: What's Wrong with Social Media

Before exploring the cure, let’s try to understand the disease. Social media's core problems stem from its fundamental design philosophy—maximising engagement at any cost. This creates a toxic feedback loop where inflammatory content rises to the top, nuanced discussion and truth seeking get buried, and users become products to be manipulated rather than people to be served.

The symptoms are everywhere. Misinformation spreads faster than fact-checkers can respond. Young people report unprecedented levels of anxiety and depression. Political discourse has devolved into tribal warfare. Our collective attention span has shattered into fragments, leaving us  overstimulated and ironically more disconnected.

I spoke to a Gen Z woman recently, an Oxford graduate working in the city of London, she said “no matter how great a day I’ve had, when I go on social media in the evening there is always someone else who seems to be living a better life than me”. This is what happens when we engage with a business model that profits from our psychological weaknesses.And when I asked another Gen Z man, if it’s so bad why don’t you just quit it; his response was ‘I try to cut down but then when you get to the office, you’re the only one (from his generation of course) who doesn’t get the latest joke or meme etc.

AI as Digital Medicine

‍Artificial intelligence offers a fundamentally different approach. Rather than optimising for clicks and shares,AI can be designed to optimise for human wellbeing, understanding, and meaningful personal connection. Indeed, ChatGPT recently had individual counseling and therapy as the number one use of AI in 2025 (see graphic below. Source: HBR)

Here's how AI could help us move past toxic Social Media:
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Personalized Content Curation Beyond the Echo Chamber
Current algorithms trap users in filter bubbles by showing them more of what they already believe. AI systems can be trained to deliberately introduce intellectual diversity—exposing users to high-quality content that challenges their views while still respecting their core interests. Instead of amplifying outrage, these systems could promote curiosity and intellectual humility. This is already happening with services like “Monday” from ChatGPT, it’s a little aggressive to begin with but you ( the human) can actually guide it to your sweet spot or its better angel so to speak. And then quite bizarrely it very quickly becomes your trusted confidant.

Real-Time Context and Fact-Checking
AI can provide instant context for claims, automatically surfacing relevant background information and multiple perspectives on controversial topics. Rather than letting misinformation spread unchecked, AI systems can offer real-time corrections and help users develop better information literacy skills through gentle guidance rather than heavy-handed censorship. By the way, this is how I think organisations will tackle the thorny question of AI Governance, they will use AI to deliver the AI they want for their customers and their employees.

Mental Health Safeguards
AI can detect when users are engaging in unhealthy patterns—doom scrolling, comparing themselves to others, or consuming content that triggers anxiety or depression. Instead of exploiting these vulnerabilities, AI can intervene with compassionate suggestions: taking breaks, connecting with friends, or engaging with uplifting content tailored to their specific needs.The company that delivers this antidote to say Instagram or TikTok will win the hearts and minds and support of many parents!

Authentic Connection Over Viral Performance
AI can help users focus on meaningful relationships rather than vanity metrics. By understanding the quality of interactions rather than just their quantity, AI systems can promote deeper conversations and genuine community building over the hollow pursuit of likes and shares.

The Technical Path Forward

The infrastructure for this transformation already exists. Large language models can understand context and nuance in ways that previous algorithms couldn't. Computer vision can detect harmful content more accurately than ever before. Machine learning systems can model complex human psychology and predict the downstream effects of different content choices.

The missing piece isn't technical capability—it's incentive alignment. AI systems are only as good as the goals they're given. If we continue to optimize for engagement and advertising revenue, AI will simply become a more sophisticated tool for manipulation. But if we design AI systems with human flourishing as the primary objective, they can become powerful forces for positive change. Cue fanfare for the new tech startup that brings a form of digital Buddhism to the masses for free!

Transparency and User Control
Unlike the black-box algorithms of current social media platforms,AI systems can be designed for transparency. Users should understand why they're seeing specific content and have granular control over their experience. AI can help users understand their own psychological patterns and make conscious choices about their digital consumption. The current trend where AIs are showing chain of thought reasoning bodes well in this respect.

Community-Driven Moderation
AI can augment rather than replace human judgment in content moderation. By handling obvious cases automatically and escalating nuanced situations to human moderators with relevant context, AI can make moderation both more efficient and more thoughtful. Humans can vote for AI participation in their communities and shape the AI to be a helpful non-human member of the community with its obvious superior skills employed in the service of their needs.

Challenges and Considerations

This vision isn't without risks. AI systems can perpetuate biases, make errors, and be manipulated by bad actors. The concentration of power in the hands of AI developers raises important questions about democratic governance of digital spaces.

But these challenges aren't reasons to abandon the approach—they're reasons to approach it thoughtfully. We need diverse teams building these systems, robust oversight mechanisms, and ongoing research into AI safety and alignment. Most importantly, we need a fundamental shift in how we think about the purpose of social media platforms.

A Different Kind of Social Network

Imagine social media platforms that make you feel better about yourself and the world, not worse. Platforms that help you have meaningful conversations with people who disagree with you. Platforms that gently guide you toward accurate information and away from manipulation.Platforms that understand when you need support and connect you with help, rather than exploiting your vulnerabilities for profit.

This isn't utopian fantasy—it's an achievable goal with the AI tools we have today. The question isn't whether we can build better social media platforms with AI, but whether we have the will to do so.

The antidote to social media's poison isn't to abandon digital connection altogether. It's to build digital spaces that serve human needs rather than exploit human weaknesses. AI, designed with wisdom and deployed with care, can be the medicine our digital society desperately needs.

The choice is ours: we can continue letting algorithms optimize for engagement at the expense of our wellbeing, or we can harness AI's power to create online spaces that make us more connected, more informed, and more human. The technology is ready. The question is whether we are.